Jake & Ben Fetzer grew up in the vineyards of Mendocino County. Their grandparents, Barney and Kathleen Fetzer, moved here in the 1950’s, and Barney’s passion for wine led him to establish Fetzer Vineyards in 1968. In the early 1990’s, the Fetzer Vineyards brand was acquired by Brown Forman, and their father, Robert Fetzer, was eager to begin a new chapter. In 1994, he purchased a 1200 acre property and named it Masút, a Native American word meaning “dark, rich earth”. His intention was to remain a farmer, and he envisioned a place where he would be able to grow the finest Pinot Noir possible. In 1997, Jake and Ben began planting the first vineyards at Masút, and by the early 2000’s many wineries were beginning to see the potential of the site. In 2006, their father tragically passed in a rafting accident at the age of 50.
More determined than ever, they felt a need to continue to move forward in his honor. Jake and Ben spearheaded a petition for a new viticultural area called Eagle Peak Mendocino County, and decided to convert a barn on the property to make wine. In 2011, the first vintage was released, and they dedicated it to their father. The goals remain steadfast, to produce a great bottle of Pinot Noir from this new growing region, continue the family legacy in the wine business, and to have fun along the way!