The name Seven Tails comes from the inspiration for the brand; the ancient art of alchemy. There are 7 stages of alchemy, which guide the philosophy of Seven Tails.
The alchemy of Seven Tails is the blending of base ingredients; Cognac, Armagnac and the finest French brandies to create something bigger than the sum of its parts. Seven Tails XO fundamentally turns the ordinary into the extraordinary.
The fox is the keeper of the elixir in traditional alchemy iconography.